Micromax x336 resurfaces after Canvas 4 trend

Since the details of the Canvas 4 and specs surfaced it seems the Micromax x336 is becoming a trend again, people are starting to search for the x336 mobile phone and we do not understand why.
Micromax has released many mobile phones over the year, and its latest creation called the Canvas 4 with HD full display smartphone has gained the attention of millions.
The Canvas 4 is expected be between Rs. 15,990 – 20,000, so why are consumers searching for the Micromax x336? Confusing to say the least considering this old phone is only priced at around Rs 2275.
The Micromax X336 dual SIM 3.2-inch touchscreen phone features a mere 260MHz processor, resolution of 240 x 320 pixels, and comes with the basics such as a 0.3MP camera, FM radio with recording, WAP, GPRS and Bluetooth, as well as a video and music player, other than these specs there is not much more to add.
The Micromax Canvas 4 specs are said to include a 5.5-inch 1080p display, 2GB of RAM, 2GHz quad-core Cortex A7 processor, 13-megapixel rear camera with LED flash as well as autofocus, smile and face detection and image stabilization, it also has a 3.2-megapixel front-facing camera. According to BGR India the Canvas 4 will also boast 8GB of internal storage, PowerVR Series 5XT graphics, 3000mAh battery, microSD card slot, Bluetooth 4.0, NFC, 3G, Wi-Fi, dual-SIM card slots and apparently will run Android 4.1.2 Jelly Bean.
The specs for both devices are totally different, the design does not look the same, but for some reason the X336 is getting a lot of attention of late.
HomeShop 18 normally sells the X336 for Rs. 1999, but at the moment they are out of stock, you can still purchase via SnapDeal for Rs 2275 or FlipKart at Rs. 2299.

Still confused as to why consumers are searching for the Micromax X336 ever since the Canvas 4 was mentioned online, do you have any answers?